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The launch of the new Russian brand SENAT has begun

The launch of the new Russian brand SENAT has begun

Published on: 2026-06-04

Source: KAMAZ – An important disclaimer is at the bottom of this article.

Within the framework of the St. Petersburg International Economic Forum SPIEF-2026, the official premiere of the SENAT automobile brand took place and the production of the SENAT 900, which is designed to become the new standard for representative sedans in Russia, was launched.

The event was attended by the First Deputy Chairman of the Government of the Russian Federation Denis Manturov, Governor of Saint Petersburg Alexander Beglov, General Director of PJSC “KAMAZ”, Chairman of the Board of the Association “Union of Russian Automotive Manufacturers” Sergey Kogogin, Chairman of the Management Board of PJSC “Gazprom” Alexey Miller.

SENATE 900fully meets the high demands for cars for people making decisions: uncompromising safety, reliability, comfort. The car has a body length of 5.14 m, a powerful V6 engine with a volume of 3.0 liters, an intelligent all-wheel drive and an independent air suspension on all wheels.

At the start of production, the SENAT 900 will be offered in two configurations – a standard five-seat and a four-seat VIP version, with individual rear seats, natural wood trim, and a retractable table.

It is important that all SENAT 900 variants have the maximum level of equipment. At the same time, local production has allowed offering a competitive price compared to currently operated corporate fleet representative models of brands that have left Russia. The recommended retail price of the SENAT 900 in the five-seat configuration is 12,000,000 rubles, and in the four-seat VIP variant – 12,500,000 rubles.

The most important advantage of SENAT is first-class service programs for large corporate fleets. SENAT’s offering ensures uninterrupted vehicle operation and includes a full range of support measures at any location within the Russian Federation. Additionally, at the request of key clients, it is possible to grant the right to service vehicles by the forces of specialized in-house automotive enterprises with direct spare parts supplies.

“Today we are witnessing the birth of a new Russian brand SENAT. In a few minutes, the first representative-class cars will roll off the assembly line of the factory in the village of Shushary under this brand. Thus, our automotive industry is entering this complex segment with high added value. The SENAT project has allowed us to train several hundred highly qualified specialists and establish a flow of new personnel to the factory.”, – notedFirst Deputy Chairman of the Government of the Russian Federation Denis Manturov.

The new production will allow for a profitable offer for updating and servicing the corporate fleet. The First Deputy Prime Minister noted that the launch of the plant completed the cycle of restoring automobile production in Russia for all demanded segments and classes.

“In the passenger car segment, we have over 20 brands and more than 50 different models. This is largely the result of the operational relaunch of facilities abandoned by our former partners in 2022.”, – designatedDenis Manturov.

“The automobile industry of Petersburg is entering a new era. In the history of the automotive industry of the Northern capital, a dynamic and promising chapter opens, full of ambitious plans. The relaunch of production at the Shushary site is not just a conveyor opening. We are reviving engineering craftsmanship traditions, passing the baton to new generations of designers, technologists, and workers. Today Petersburg is one of the key centers of the domestic automotive industry, and its role in strengthening the technological sovereignty of the country is becoming increasingly significant. Increasing production by 4 times by 2025 is a vivid confirmation of this.”The launch of “Senate 900” will become a new driver for the development of the industry and the city’s economy as a whole, — emphasizedGovernor of Saint Petersburg Alexander Beglov.

“Today is an important event for the Russian automotive industry. In Saint Petersburg, the production of modern executive-class cars is being launched. For Russia, this is another step in the development of scientific and engineering potential. And for Saint Petersburg, it is the strengthening of the positions of a major industrial center in our country. I am confident that the new car will take a worthy place in the automotive market. Congratulations to everyone on today’s event, and I wish the new production great success.”, – saidChairman of the Management Board of PJSC Gazprom Alexey Miller.

“On behalf of the Association “Union of Automotive Manufacturers of Russia” and personally, I congratulate everyone on the historically significant event for the domestic automotive industry: the launch of serial production of representative class SENAT automobiles. This is an important step in providing a market demanded by technology: we are filling a market niche left open after the departure of Western partners. The launch of production of automobiles of a new brand is the creation of new logistics connections and supply chains from hundreds of suppliers, which will ensure employment of a large number of people involved in the automotive component production system throughout Russia.”, – notedGeneral Director of PJSC “KAMAZ”, Chairman of the Council of the Association “Union of Russian Automobile Manufacturers” Sergey Kogogin.

Currently, order acceptance is open at the SENAT booth at SPIEF-2026 and through the official websitewww.senat-auto.ru, and as part of the preparation for the start of sales, the formation of a professional partner network is completed.

Visitors to the SENAT stand at SPIEF-2026 have a unique opportunity to personally familiarize themselves not only with the serial SENAT 900 car, but also with the full-featured prototype of the flagship executive sedan SENAT 1000, 5.34 meters long. The demonstration of the prototype and the opportunity to consider the opinions of future clients are an important contribution by the manufacturer to the development of the serial version of the SENAT 1000.

A full-featured all-wheel-drive platform, on which the SENAT 900 and SENAT 1000 are built, is also exhibited on a separate podium at the SENAT stand at SPIEF 2026.

Photos of the SENAT 900 representative car can be downloaded fromlink

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