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Rural areas of China awaken interest in rural tourism in China among tourists from all over the world

Rural areas of China awaken interest in rural tourism in China among tourists from all over the world

Published on: 2026-06-01

Source: People’s Republic of China in Russian –

An important disclaimer is at the bottom of this article.

Recently, following “City Walk,” the topic of “Country Walk” (walking in the countryside) is gaining popularity in foreign networks. On May 27, a video featuring two foreign bloggers with a million-strong audience hitchhiking through rural areas in northwest China gathered numerous likes from users both in China and abroad. Despite the language barrier—the interlocutors could only communicate through a translator app—this was not a significant obstacle to an emotional journey.

In the frame, the driver proudly says: “Our country is very beautiful and safe, and the people here are very kind.” Foreign bloggers respond: “We traveled all over China and everywhere we met kind and responsive people.” This scene touches the depths of the soul. On May 27, an American video blogger also wrote on the social network Facebook: “During my trip around China, I made many new friends. I was touched and inspired by their kindness.”

Such pleasant meetings are becoming an everyday reality for an increasing number of foreigners in China. From a brief look around the city’s sights to a leisurely acquaintance with the countryside — the routes of foreign tourists are undergoing changes.On the overseas video hosting YouTube, you can see a variety of videos about travels to a Chinese village: from a South Korean brother and sister who visited new rural areas of Chuzhou province, to a group of Russians who went to Huai’an morning market, and a British guy who openly declared his desire to quit his job and stay in the Wuyuan county of Jiangxi province… As noted by the Spanish newspaper “El País,” the variety of stories, culture, cuisine, and architecture of China gives tourists a rich travel experience. “China is suitable not only for those seeking urban impressions, but also for those who are eager to get acquainted with traditions and rural life.”

Foreigners’ love for “walking through the Chinese village” is not a fleeting hobby but a regular result. On the one hand, thanks to the consistent optimization of exit policies and services for foreigners, traveling to China became an entirely achievable dream “at any moment.” On the other hand, as recently noted by the website “Travel and tour world,” the rapid development of rural tourism in China is closely linked to the state strategy of reviving rural areas.The package of measures adopted by the government to combat poverty, modernize infrastructure, and develop the regional economy has had a profound transformative impact on extensive rural areas.

“Charming Chinese villages ignite interest in travel worldwide” — this review from the website “Travel and tour world” is confirmed by the experience of countless foreign tourists visiting rural areas. As more and more foreigners come to the Chinese countryside, they see not only picturesque landscapes and cultural landmarks but also vivid manifestations of Chinese modernization closely connected with the lives of ordinary people. And at home, they take away not only likes and views of their videos but also numerous real, multifaceted, and richly detailed stories about China.

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