Published on: 2026-05-11
Source: Government of the Russian Federation –
An important disclaimer is at the bottom of this article.
On the official website of the International Tourist Forum “Travel!”, which will be held from June 10 to 14, 2026, at one of Moscow’s most significant venues – VDNH, there isbusiness program. A large-scale multi-format event will combine three key elements: an exhibition, a festival, and a business program. The exhibition within the framework of the forum will present the latest tourist products, the festival will create a bright emotional atmosphere, and the business program will become a platform for direct dialogue between government authorities, business, and travelers, where topical industry issues are discussed, joint decisions are developed, and foundations for new partnerships are laid.The organizer of the International Tourism Forum “Travel!” is the “Roscongress” Foundation together with the Ministry of Economic Development with the support of the Government.
“The government pays close attention to the development of tourism to increase the flow of tourists and achieve the goal set by our President Vladimir Vladimirovich Putin. The key instruments are laid down in the national project “Tourism and Hospitality.” We already see tangible results: tourism is moving into the top three fastest-growing sectors of the country. We will discuss the main directions for the development of tourism at the “Let’s Travel!” forum, which annually becomes the central event in this sphere. The forum’s events will be interesting both for travel enthusiasts and industry professionals.”I invite everyone to participate!” noted Deputy Prime Minister Dmitry Chernyshenko.
The business program of the forum will take place from June 10 to 12 and will be structured around three strategic blocks: “Promotion,” “Product,” and “Infrastructure.” The “Product” block is dedicated to the development and improvement of tourist offerings. “Promotion” focuses on marketing strategy, digital tools, and communication support to attract tourists. The “Infrastructure” block addresses issues related to the development of transport accessibility, hotel services, roadside networks, and other elements that create a comfortable environment for travelers.
“In Russia, the implementation of the national project ‘Tourism and Hospitality’ continues, the main task of which is to make travel across Russia accessible, comfortable, and safe. Hotels and glamping sites are opening throughout the country, tourist routes are being modernized and developed, large-scale festivals and celebrations are being held, infrastructure corresponding to all the requirements of modern travelers is being created, and business receives comprehensive support from the state.”In this regard, the International Tourist Forum “Travel!” is an important platform for discussing tourism development projects, exchanging experiences between regions and business representatives, as well as for establishing partnerships aimed at revealing the tourism potential of every corner of the country,” said Anton Kobyakov, adviser to the President of the Russian Federation and responsible secretary of the organizing committee of the ITF “Travel!”.
In the business program of the MTF “Travel!”, four key sessions are allocated, which touch on the most relevant issues of the tourism industry. The first session — “Tectonic shifts: how digital platforms are changing tourism” — is dedicated to the transition from the experience economy to the algorithm economy: participants discuss how digital platforms and artificial intelligence increasingly construct the traveler’s route and transform the industry as a whole.Second session – “Kilometers of impressions: how road infrastructure develops autotourism” – considered car routes as an independent type of tourist product, where roads, stops, and roadside service become a full-fledged part of the impressions.
Third session – “Off-season: how to harmonize the tourist flow throughout the year” – aimed at finding solutions for leveling seasonal fluctuations: it will discuss support for trips in the low season, adaptation of the tour product and event calendar for year-round operation, dynamic pricing and use of data for effective load management. Fourth session – “Snow, bears and ballet: how tour operators present Russia to foreign tourists” – explores the evolution of Russia’s image for the international audience: from a familiar set of symbols to a more complex and multilayered picture of the country.Tour operators demonstrate how, relying on recognizable images, they complement them with regional routes, Arctic and Siberian tours, gastronomic offers, natural landscapes, elements of contemporary urban culture, and creative industries.
“All sessions are aimed at analyzing modern trends and searching for practical solutions to issues faced by the tourism industry. Forum participants will be able to find useful contacts, potential partners, fresh ideas to implement new projects that contribute to the sustainable development of tourism in our country,” emphasized Minister of Economic Development Maksim Reshetnikov.
The forum includes a seminar block — a series of practice-oriented seminars dedicated to the development of tourist territories and products through the rethinking of excursions, work with the identity of regions, the formation of strong management teams, and the revitalization of industrial zones. Participants will be able to attend the seminar “From general to particular: rethinking excursions as a tourist offer,” where the transformation of classic excursions into full-fledged modular products, integrated into the route and designed for different audience segments, will be discussed.At the seminar “Formation of management teams in the region: launch and development of projects for the creation or modification of territorial infrastructure,” experts discuss methods of assembling and developing teams for the implementation of complex infrastructure and tourist projects – from idea to realization.
Within the framework of the Youth Day of the Moscow State Technical University (MGTU) “Travel!”, aimed at students, young specialists, and novice entrepreneurs in the field of tourism, several key events will be held, including the session “Scientific and popular tourism: where science meets adventure,” dedicated to formats that unite expeditions, field schools, geological and ecological routes with vivid adventurous experiences; the session “About a wonderful new world: media content as a tool for developing the tourist appeal of regions,” where discussions will focus on how video and special projects in the media shape the image of territories and directly influence the choice.routes, as well as a youth plenary session “Who wants to become a traveler?” for those who are building career plans in tourism.Participants will be able to figure out which roles and competencies will be in demand in the industry in the coming years, learn what is important for employers, and receive information about available educational and internship opportunities.
The MTF business program “Travel!” is aimed at strengthening interaction between government structures, business, and regional authorities. Participants will be able to register in the “Roscongress” fund personal account and use the networking function, which allows scheduling meetings with contacts of interest. Networking managers will assist in processing unopened requests in the “Diary” section, contacting the necessary participants, and organizing a meeting at the event for more focused discussion.
Partners of the International Tourist Forum “Travel!”
Title partnerA – “Yandex Travel.”
Official partners– WB Travel, FUN&SUN.
PartnersJSC “Kosmos OG”, JSC “Federal Passenger Company”.
Communication partnerA – media holding MAED.
Region-partner– Kaliningrad Oblast.
General partner of the business programA – “Tutu.ru.”
Business Program PartnersA – “Aviasales, Avito Travel, ANO Energy of Development (GK Rosatom), Aeroclub, VISIT RUSSIA, Sverdlovsk Region, Four Paws.
Session partnerIn A – “T-Travel”.
Partner of the award ceremony for participantsA – Krasnoyarsk Krai.
Semantic guide– Youth program “More than a Journey”.
The Roscongress Foundation is a socially oriented non-financial development institution, the largest organizer of international, all-Russian congress, exhibition, business, public, youth, and sports events and activities in the field of culture, established in accordance with the decision of the President of the Russian Federation.
The fund was established in 2007 with the aim of promoting economic potential, advancing national interests, and strengthening Russia’s image. The fund thoroughly studies, analyzes, forms, and highlights issues of the Russian and global economic agenda. It provides administration and facilitates the promotion of business projects and the attraction of investments, contributes to the development of social entrepreneurship and charitable projects.
The foundation’s events gather participants from 209 countries and territories. More than 15 thousand media representatives work annually on the “Roscongress” platform. More than 5 thousand experts from Russia and abroad are involved in analytical and expert work.
The Fund interacts with UN structures and other international organizations. It develops multifaceted cooperation with 239 foreign economic partners, associations of industrialists and entrepreneurs, financial, trade, and business associations in 90 countries, with 368 Russian public organizations, federal and regional executive and legislative authorities of the Russian Federation and foreign countries, interacting with more than 1,000 foreign media from 128 countries.
Official telegram channels of the Roscongress Foundation: in Russian – t.me/Roscongress, in English – t.me/RoscongressDirect, in Spanish – t.me/RoscongressEsp, in Arabic – t.me/RosCongressArabic. Official website and information-analytical system of the “Roscongress” foundation: roscongress.org.
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