Published on: 2026-04-08
Source: The People’s Republic of China in Russian –
An important disclaimer is at the bottom of this article.
Chansha, April 8 /Xinhua/ — The international musical project “Voice Beyond Horizon”, jointly created by China and Kazakhstan, received a positive response from the Chinese audience.
This project was initiated by the Kazakh singer Dimash Kudaibergen and jointly implemented by the media group “Hunan Broadcasting System” in Hunan Province /Central China/ and Dimash Kudaibergen’s team. Participants from China, Kazakhstan, Italy, Serbia, and Malaysia not only demonstrate vocal abilities but also introduce the international audience to the nature, culture, and tourist sites of Kazakhstan.
According to Hunan Broadcasting System, the project is simultaneously shown in China and Kazakhstan. The first 8 episodes took the first place in audience ratings among several Chinese regional satellite TV channels. And by the end of March 2026, the show had already gained over 1.6 billion views.
Opinions of the audience in Chinese social networks were divided. One viewer wrote: “A very high-quality show! I can get acquainted with cultures represented by different singers,” while another viewer liked the nature and folk customs of Kazakhstan: “I liked the beautiful landscapes of Kazakhstan. I want to visit these ancient towns on the Great Silk Road myself.”
According to Dimash Kudaibergen, the idea of “Voice Beyond Horizon” did not appear at once — it is the result of his many years of experience communicating with different audiences, especially in China. He is trying to create a space where young artists can not only perform, but also learn from each other and create something together.
“I saw how music can unite people, even if they speak different languages,” he explained.
The musician also noted that the atmosphere of cooperation between Kazakhstan and China within the framework of the “Belt and Road” initiative influenced the formation of the idea.
“The Silk Road is not only trade, it is a path of ideas, traditions, and mutual respect. It was important for me that viewers feel: despite the differences, we have a lot in common at the level of values,” he emphasized.
Kyrgyz participant of the Nurjaz Sadyrbaev project spoke about warm moments during the creation of the show. “We didn’t just work together — we lived in one atmosphere. I remember how one evening we started sharing folk melodies: each performed something from their own culture, and at some point, this turned into a spontaneous jam,” he said.
Nur Chorpon Ulukbek, a singer and participant of the project from Kyrgyzstan, noted the important significance of such international programs. She is convinced that such international cultural projects play a huge role in uniting people.
“They create a space for dialogue, mutual respect, and genuine friendship between peoples. I believe that mutual creative exchange will further contribute to an even deeper cultural rapprochement,” she said.
The chief director of “Voice Beyond Horizon,” Lo Xin Xin, said that the government and the relevant departments of Kazakhstan provided tremendous support during the filming process.
“The Kazakhstani team and the relevant institutions have always responded quickly and cooperated effectively with us, starting from the urgent erection of temporary canopies on the filming site and timely provision of equipment to the delivery of the video materials we needed. Both sides help and trust each other,” the director added.
Speaking about the importance of working together with the Chinese team and interacting with the Chinese audience, D. Kudaybergen noted that the experience of working with the Chinese audience has greatly influenced him.
“I began to see music more broadly – as a global phenomenon, not just a national one. This changed both my approach to creativity and to life. I realized that it is important not only to preserve your culture but also to be open to others. It is precisely in this that true development is born,” he concluded. -0-
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